| 张佳彤.打车软件参与下出租车动态定价策略研究[J].唐山学院学报,2016,29(6):78-84 |
| 打车软件参与下出租车动态定价策略研究 |
| A Research on the Dynamic Pricing Strategy of Taxi Software |
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| DOI：10.16160/j.cnki.tsxyxb.2016.06.020 |
| 中文关键词: 出租车 动态定价模型 合乘动态定价策略 排队论 |
| 英文关键词: taxi dynamic pricing model queuing theory |
| 基金项目: |
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| 中文摘要: |
| 科技的发展以及智能手机的普及，有效地解决了信息传递问题，出租车司机可以通过打车软件平台实时传递出自己的服务水平、价格、地理位置等信息，乘客也可以通过打车软件平台表达其价格意愿、地理位置等信息。在此背景下，文章基于排队论设计了一种动态定价模型，对比传统的出租车定价模型，此模型可以提升公司收益，减少社会资源（消费者时间）的浪费；而在动态模型基础上设计的合乘模式的定价策略，也可以有效提高资源的利用率，缓解日趋紧张的交通压力。 |
| 英文摘要: |
| The rapid development of science and technology and the popularity of smart phones have greatly improved information transfer. The taxi driver can, by the taxi software platform, conduct the real-time transmission of their service level, price, location and other information and passengers can also convey their offered price, location and other information by this platform. Under this background and based on the queuing theory, the author of this paper has designed a dynamic pricing model, which, compared with traditional models, can enhance the company's revenue, and reduce social resources (e.g. consumer's time). The car-pooling pricing strategy, based on the dynamic model, can effectively improve the utilization of resources and ease the tension of the traffic pressure. |
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