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| 基于TAM 模型的数字阅读作品用户行为意愿研究 |
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| 投稿时间：2023-12-22 修订日期：2024-03-14 |
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| 中文关键词: |
| 英文关键词: |
| 基金项目:河北省社会科学发展研究课题 |
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| 摘要点击次数: 105 |
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| 中文摘要: |
| 提高数字化文化作品的传播力需要掌握用户接受和采纳意愿。论文从图书的视角研究影响数字文化作品采用意图的因素,分析其影响关系。通过结构方程模型与实证分析,旨在建立一种修正技术接受模型,结合数字化阅读作品的特点,引入个人内部原因及个人外部原因两类外部变量。以用户视角出发,从影响用户采用意图的因素探讨文化作品数字化发展策略,为文化资源数字化开发和传播实践提供科学参考和有力支撑。 |
| 英文摘要: |
| Improving the dissemination power of digital cultural works requires understanding the willingness of users to accept and adopt them. The paper studies the factors that influence the adoption intention of digital cultural works from the perspective of books, and analyzes their influencing relationships. Through structural equation modeling and empirical analysis, the aim is to establish a modified technology acceptance model, which combines the characteristics of digital reading works and introduces two types of external variables: personal internal reasons and personal external reasons. From the perspective of users, this paper explores the digital development strategies of cultural works from the factors that influence their adoption intentions, providing scientific reference and strong support for the digital development and dissemination of cultural resources. |
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