| 李雪,马欢.《外交部河南全球推介活动形象片》中的多模态隐喻及转喻分析[J].唐山学院学报,2019,32(4):88-92 |
| 《外交部河南全球推介活动形象片》中的多模态隐喻及转喻分析 |
| Analysis of Multi-modal Metaphor and Metonymy in Advertising Video of Henan by Ministry of Foreign Affairs |
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| DOI：10.16160/j.cnki.tsxyxb.2019.04.015 |
| 中文关键词: 河南推介片 多模态隐喻 多模态转喻 |
| 英文关键词: advertising video of Henan multimodal metaphor multimodal metonymy |
| 基金项目:教育部人文社会科学研究规划基金项目（19YJA740029） |
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| 中文摘要: |
| 为加深对《外交部河南全球推介活动形象片》的理解，从认知语言学的角度解读了该片中出现的多模态隐喻现象，并对其中出现的多模态转喻类型进行了归纳梳理。研究发现，这部河南推介片以隐喻为认知框架，通过三个主要的多模态隐喻将全片串联起来，同时利用多模态转喻生动形象地展现了河南悠久的文化历史、特有的区位优势、蓬勃的发展态势等诸多方面。 |
| 英文摘要: |
| In order to deepen the understanding of advertising video of Henan by the Ministry of Foreign Affairs, this paper interprets the multi-modal metaphor in the video from the perspective of Cognitive Linguistics, and to summarize and sort out the types of multi-modal metonymy. It is found that this video used metaphor as a cognitive framework to connect the whole video through three main multi-modal metaphor and through multi-modal metonymy, it shows that Henan enjoys a long cultural history, unique location advantages, and vigorous developmental speed, and so on. |
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