| 窦淑庆,刘思豆,张宁.基于TAM模型的数字化文化作品用户使用意愿研究[J].唐山学院学报,2024,37(3):68-77 |
| 基于TAM模型的数字化文化作品用户使用意愿研究 |
| A Study on the Users’ Willingness to Use Digital Cultural Works Based on TAM Model |
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| DOI：10.16160/j.cnki.tsxyxb.2024.03.010 |
| 中文关键词: 用户 技术接受模型 使用意愿 数字化文化作品 |
| 英文关键词: user TAM willingness to use digital cultural works |
| 基金项目:2023年度河北省社会科学发展研究课题(20230203026) |
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| 中文摘要: |
| 文章利用技术接受模型(TAM)分析了数字化文化作品用户使用意愿的影响因素,并分析了影响因素之间的关系。结果表明,感知易用性和感知有用性是影响数字化文化作品使用意愿的关键因素;内容品质和真实感体验是影响感知易用性的关键因素;价格敏感性和真实感体验是影响感知有用性的关键因素;而娱乐使用动机和学习使用动机对感知易用性和感知有用性影响不显著。基于此,提出了提升数字化文化作品用户使用意愿的有关策略。 |
| 英文摘要: |
| The paper uses the Technology Acceptance Model (TAM) to study the influencing factors for the user’s willingness to use digital cultural works, and analyzes the relationship between the influencing factors. The results show that the perceived ease in use and the perceived usefulness are key factors to affect the willingness. Content quality and realistic experience are key factors to affect perceived ease in use. Price sensitivity and realistic experience are key factors to affect perceived usefulness. However,the motivation for entertainment and learning have no significant impact on perceived ease in use and perceived usefulness. Based on this,relevant strategies have been proposed to enhance the willingness of users to use digital cultural works. |
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