| 赵蕾,冯鑫,孙玉容.基于顾客体验的移动学习兴趣影响因素研究[J].唐山学院学报,2019,32(3):98-108 |
| 基于顾客体验的移动学习兴趣影响因素研究 |
| Research on the Influencing Factors of Mobile Learning Interest Based on Customer Experience |
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| DOI：10.16160/j.cnki.tsxyxb.2019.03.019 |
| 中文关键词: 学习兴趣 顾客体验 移动学习 |
| 英文关键词: learning interest customer experience mobile learning |
| 基金项目:河北地质大学教学改革研究与实践项目（2017J14）；2018年河北省社会科学发展研究重点项目（201802120104）；2018年河北省社会科学基金项目（HB18GL020） |
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| 中文摘要: |
| 以顾客体验为切入点，选取认知体验、情感体验作为移动学习兴趣的影响因素进行分析：将认知体验划分为感官体验、可用性、功能性、内容设计四个维度，编制单选和5级李克特量表，并通过问卷星进行网络问卷调查，对调查所得数据进行信度、效度和结构方程模型分析。研究结果表明：顾客体验对移动学习兴趣具有一定的正向影响，感官体验、认知体验、情感体验属于递进关系，其中，认知体验和情感体验分别对移动学习兴趣产生间接和直接的正向影响。基于此，提出了优化移动学习软件设计的建议。 |
| 英文摘要: |
| Starting from the customer experience, the authors selected the cognitive experience,emotional experience as the influencing factors for mobile learning interest to analyze. In the research, the cognitive experience was divided into four dimensions:the sensory experience,usefulness,function and content design. Multiple choice topics and five-point Likert scale were designed. Questionnaire survey through the Questionnaire Star was conducted and the data was analyzed for the reliability, validity and structural equation model. The results show that:customer experience has a positive impact on the interest of mobile learning. The sensory experience,cognitive experience and emotional experience belong to a progressive relationship, among which the cognitive and emotional experience have positive impacts on the interest of mobile learning indirectly and directly. |
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