| 杨佳豪.网络环境下政府危机公关对策研究——以红黄蓝幼儿园事件为例[J].唐山学院学报,2019,32(5):99-108 |
| 网络环境下政府危机公关对策研究——以红黄蓝幼儿园事件为例 |
| Study on the Countermeasures of Government Crisis Management Under the Network Environment: “Red, Yellow and Blue Kindergarten Affair” as an Example |
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| DOI：10.16160/j.cnki.tsxyxb.2019.05.016 |
| 中文关键词: 网络环境 舆情危机 政府公关 |
| 英文关键词: network environment crisis of public opinion government public relations |
| 基金项目:中南财经政法大学研究生科研创新项目（201910638） |
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| 中文摘要: |
| 在总结网络媒介传播特点的基础上，以红黄蓝幼儿园事件为研究案例，应用TF-IDF等技术对其中关键词进行了提取和处理，分析了网络舆情，并指出政府在应对危机中存在的问题。为了增强政府的危机公关能力，文章从快速应对公共危机、积极实行网络参政议政、建立网络舆情监控机制与有效疏导网民情绪四个方面给出了政府危机公关的策略。 |
| 英文摘要: |
| After summarizing the characteristics of network media communication, this paper applies technology like the TF-IDF to extract and process the key words in the Red Yellow Blue Kindergarten incident, and analyzes the internet public opinions. Then the problems in the crisis management for the government are pointed out. In order to improve the government crisis management capacity, the paper puts forward crisis management strategies from the following four aspects:quick response to public crises, actively promoting the political participation through network, online public opinion monitoring mechanism and effective relief of netizens' emotions. |
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