| 吴成霞,屈鑫平.“互联网+”背景下B2B平台营销现状及对策研究——以阿里巴巴为例[J].唐山学院学报,2019,32(5):83-89 |
| “互联网+”背景下B2B平台营销现状及对策研究——以阿里巴巴为例 |
| Research on the Present Marketing Situation and Countermeasures of B2B Platform under the “Internet Plus”: Alibaba as an Example |
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| DOI：10.16160/j.cnki.tsxyxb.2019.05.014 |
| 中文关键词: 互联网+ 电子商务平台 阿里巴巴 市场营销 |
| 英文关键词: Internet Plus e-commerce platform Alibaba marketing |
| 基金项目:河南省哲学社会科学规划项目（2018BJJ061）；河南省教育厅人文社科项目（2019-ZZJH-071）；河南省社科联项目（SKL-2019-2846） |
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| 中文摘要: |
| B2B电子商务模式帮助企业扩大了活动范围，使得企业跨地区、跨国界发展更加便利，成本更加低廉。但随着信息技术的进步，B2B交易平台也需要不断发展和完善，从而为中小企业提供更好的多元化服务。文章以B2B行业龙头阿里里巴巴为例，分析其营销现状，并针对其营销过程中存在的问题给出了对策建议。 |
| 英文摘要: |
| B2B e-commerce model helps the enterprises to expand their scope of activities, which leads to the more convenience of cross-regional and cross-border development and the lower production cost. With the progress of information technology, B2B trading platform also needs to be constantly developed and improved, so as to provide better diversified services for small and medium-sized enterprises. This paper takes Alibaba, the leader of B2B industry as an example, to analyze the present marketing situation,and to offer the countermeasures for the problems in its marketing. |
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